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Top 5 Things Professionals Need to Know When Pitching the Media
Last month I had the opportunity to attend a networking event that also included an information session about how to effectively pitch the media. In addition to the standard coffee and nametag...
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Hello News Releases; Good Bye Press Releases
Intriguing Insight from The New Rules of Marketing & PRread more
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The Public Relations Metamorphosis: Social Media is Here to Stay
By Jennifer Wasilisin The Shifting PR Landscape Public relations strategies and tactics have certainly come a long way in the last several years. When I first began working as a PR account executive it...
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Maximize Your Next Media Interview: 5 Tips for How to Prepare
There’s nothing like the value of media coverage to build visibility and credibility for your company’s brand or services, but a mishandled interview could cause major damage to your reputation....
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Does Your A/E/C Firm Need a Competitive Advantage?
It's Time to Harness the Power of PR!For small to mid-sized A/E/C firms, it can be difficult to stand out from the competition. If there isn’t a large budget for hiring a team of in-house marketing and...
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Ads Are for Losers! How B2B Professional Services Firms Can Earn an Audience...
The title of this blog may be a bit extreme, and I realize that some planned, strategic advertising can be part of an effective marketing plan for certain types of businesses. However, to launch an...
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Why All Your Firm's Executives Need to be Media Trained
Have you ever seen someone lose their cool during a television interview – (Joe Biden, maybe?) Perhaps you remember an interview where the person struggled to answer a question, or answered it badly –...
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Five Tips for the Perfect AEC Industry Media Pitch
Do you want to know the secret to getting a reporter’s attention? Of course you do! About a week ago, I had the opportunity to attend a Society of Marketing Professional Services (SMPS)Philadelphia...
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